Gueliz Art Deco and Gardens Tour: Marrakech's New City Unveiled
Embark on a sophisticated journey through Gueliz, Marrakech's "New City," where
Art Deco elegance meets lush garden landscapes. This one-day adventure offers discerning travelers an insider's view of the French colonial heritage, vibrant art scene, and hidden green spaces that make
Gueliz a trendsetting destination.
The Timeless Allure of Gueliz.Discover how Gueliz represents a unique fusion of European and Moroccan influences, creating a district that continues to inspire artists, designers, and cultural enthusiasts from around the world.
- Duration: 9:00 AM - 6:00 PM
- Inclusions:
- Gueliz Sightseeing Tour
- Luxury Morocco transport
- Multilingual driver (English, Arabic, Berber, French)
- Expert licensed Fes guide
- Starting & Finishing Point: Your Riad or Hotel in Marrakech
Historical Context: The Birth of Gueliz. From Military Camp to Art Deco Haven
- The story of Gueliz, Marrakech's "New City," begins in 1912 during the French Protectorate era. It was the visionary creation of General Louis Hubert Gonzalve Lyautey, who saw an opportunity to establish a modern European-style district alongside the ancient medina. Designed by renowned French architect Henri Prost, Gueliz started as a modest military camp but rapidly evolved into a chic urban cente.
- This transformation reflected the French colonial administration's desire to create a space that blended European urban planning with Moroccan aesthetics. Over the decades, Gueliz shed its military origins and embraced Art Deco architecture, becoming a haven for artists, intellectuals, and the social elite.
- Today, it stands as a testament to Morocco's complex colonial history and its journey towards modernization, offering visitors a unique glimpse into the fusion of French and Moroccan cultures.
Architectural Heritage
- Gueliz's architectural landscape is a captivating tapestry that weaves together Art Deco, Modernist, and Neo-Mauresque styles, creating a unique visual identity that sets it apart from both traditional Moroccan medinas and typical European colonial districts.
- One of the most striking features of Gueliz's urban planning is its height restrictions, a foresighted decision that has preserved breathtaking views of the Atlas Mountains, maintaining a connection between the city and its natural surroundings.
- This architectural harmony is perhaps best exemplified by the transformation of the district's main thoroughfare. Originally named Avenue du France, a symbol of colonial presence, it has evolved into Boulevard Mohammed VI, reflecting Morocco's independence and modernization while retaining its tree-lined charm and eclectic mix of historic and contemporary buildings. This boulevard serves as a living timeline of Gueliz's journey from a French colonial outpost to a vibrant, uniquely Moroccan urban space.
To embark on this unparalleled journey through Morocco's most captivating sites contact our dedicated team:
Art Deco Architectural Gems
- Church of Holy Saints-Martyrs (1928-1931) Designed by Henri Prost. Unique blend of Art Deco and traditional Moroccan elements
- Historic Art Deco cinema: Showcasing the golden age of Moroccan cinema
- Two landmark Art Deco hotels: Offering glimpses into Marrakech's glamorous past
Majorelle Gardens and Berber Museum
- Former home of Yves Saint Laurent and Pierre Bergé
- Stunning botanical collection with over 300 plant species
- Vibrant Majorelle Blue architecture
- Berber Museum showcasing indigenous art and culture
Contemporary Art Scene
- Visit to leading galleries featuring Moroccan contemporary artists
- Option to meet local designers and artists
- Exploration of concept stores housed in refurbished Art Deco buildings
Hidden Green Spaces
- Discovery of secret gardens behind Art Deco facades
- Visit to the Harti Gardens, a local favorite
- Exploration of the Cyber Park, blending technology with nature
Culinary and Leisure Experiences
Art Deco Café Culture
- Mint tea tasting at a historic Art Deco café
- Discussion of Moroccan tea traditions and café society
Gourmet Lunch in an Art Deco Setting & Sunset Cocktails with a View
- Surprise location combining architectural beauty with gastronomic excellence
- Menu featuring modern interpretations of Moroccan classics
- Private tour of an exclusive Art Deco property
- Panoramic views of Marrakech and the Atlas Mountains
The Intersection of Art Deco and Islamic Design
Koutoubia Mosque and Gardens
- Exploration of how Islamic architectural principles influenced Art Deco
- Stroll through the mosque's gardens, a blend of French and Moroccan landscaping
Neo-Mauresque Architecture
- Identification of buildings combining Art Deco with traditional Moroccan elements
- Discussion of how colonial architects adapted local styles
Fashion and Design in Gueliz - Trendsetting Boutiques
- Visit to designer shops showcasing Moroccan-inspired contemporary fashion
- Exploration of concept stores blending Art Deco aesthetics with modern design
Artisanal Crafts with an Art Deco Twist
- Discovery of workshops where traditional Moroccan crafts meet Art Deco influence
- Option to participate in a mini-workshop (subject to availability)
The Future of Gueliz
Urban Development and Preservation
- Discussion of current efforts to preserve Art Deco heritage
- Exploration of modern architectural projects respecting the area's history
Sustainable Garden Initiatives
- Visit to urban gardening projects in Gueliz
- Discussion of how Marrakech is adapting traditional garden design for sustainability